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Research papers

How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar

The paper describes a qualitative research project on sugar which was carried out in Italy in 1982. In the years immediately prior to the survey overall sugar sales in Italy had begun to decline slightly while the product had been acquiring negative...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Graziella Messina
June 15, 1986
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Citation

Messina, G. (1986a, June 15). How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-qualitative-methods-of-research-contributed-to-creating-a-communicational-campaign-to-modify-the-image-of-sugar


Research papers

Range versus rationalization in frozen foods

There is not so much a conflict between "range" and "rationalization" as a need for balance between the two: a need to determine the "rational range". The starting point towards this goal is to allocate store space to grocery commodities in relation...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: J. F.W. Yaxley
August 1, 1975
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Citation

Yaxley, J. F. (1975a, August 01). Range versus rationalization in frozen foods . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/range-versus-rationalization-in-frozen-foods-